Imago Mundi / Marketing

Imago Mundi is the collection of works commissioned and collected by Luciano Benetton on his travels around the world, involving established and emerging artists from many different countries. Each of them has created a work whose only restriction is its 10x12 cm format, contributing to the creation of a remarkable artistic geography.

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At Fabrica Research Centre, we designed a marketing campaign positioning Imago Mundi as a new way of experiencing the world.