Amy's India / Launch Kit

Amy's Kitchen, a pioneer in vegetarian frozen food in America, wanted to launch in India. The brief for the launch was to create awareness about the key qualities of brand Amy’s - frozen, organic, ready-to-eat.

 

We decided to create a care package that brought to life the lifestyle the brand promoted, and inspired consumers to try it. The goal was to link canned and frozen food to freshness and organic, in a market that predominantly lives on fresh food and cooking. We inspired consumers to grow something fresh by sending them a ‘Do it yourself Gardening Kit’ with basic gardening essentials inside like seed and soil packets, sowing calendar and some soup by Amy's along with a hand made mug to have it in.